Dreamland Margate unveils ‘Everyday Plastic’ artwork for Mural-by-the-Sea
‘Everyday Plastic’ by Daniel Webb. Photo © Ollie Harrop 2018. Image courtesy of Everyday Plastic.
- ‘Everyday Plastic’ is a large-scale photograph by Daniel Webb and photographer Ollie Harrop of Bon Volks studios in Margate.
- Mural-by-the-Sea is a 12-month programme which commissions artists to produce bespoke works of art for a large-scale billboard mural at the amusement park.
- The second of five commissions for the Mural-by-the-Sea billboard at the amusement park tackles plastic pollution. Webb did not throw any plastic that he used away for a year and has revealed staggering statistics following analysis of the collection.
22 March 2018
Dreamland Margate revealed its latest artwork today as it released the final image for ‘Everyday Plastic’,
A huge photograph of all the plastic used by Daniel Webb in an entire year will be unveiled to the public at Dreamland in Margate from Friday 30th March, the same day the amusement park re-opens for the season.
Following analysis, the collection was found to consist of around 4,500 pieces of plastic, of which 93% is single-use throwaway packaging, with only 4% of it being recycled in the UK.
Having laid out all of the plastic to the exact size of the billboard, the piece was photographed by Ollie Harrop using a 5m high by 6m wide rig and the items were captured at actual size. The final piece measures 13m wide by 4m tall, and such was the volume of plastic, it required 20 individual photos to be taken and then stitched together in post-production.
Daniel Webb said: “After the initial announcement, we had such a great response to the project. Around 20 volunteers came in to help me count, categorise and weigh the whole collection, and it was fair to say we were all overwhelmed with the results of that. I obviously ate a lot of crisps and chocolate in 2017… The stats we’ve gathered are certainly going to shock a lot of people, but hopefully it’ll help them to understand how much throwaway plastic we use in our daily lives.
“We can’t wait for people to see the image on display at Dreamland. It’s a colourful, abstract and beautiful representation of my life in 2017, yet it shows the extent of the problem of disposing of our plastic waste responsibly."
Rebecca Ellis, Senior Creative Producer at Dreamland Margate, said: “’Everyday Plastic really is an incredible vision and we’re delighted that it is part of our Mural by the Sea project. As a cultural destination, it is of huge importance to us to be part of Margate’s creative community and to support artists, providing them with a platform. There’s so much going on at the park over Easter, so we really encourage people to come along and see the work!”
‘Everyday Plastic’ will be on display at Dreamland until May 21st
Entry to Dreamland starts from £5.
Notes to editors
About Mural-by-the-Sea and StudioTAC
Funded by Dreamland, Mural-by-the-Sea is the brainchild of StudioTAC, a Margate based creative company who built and designed the steel frame incasing the mural. StudioTAC will be curating and organising the commission programme in collaboration with Dreamland and various art institutions.
Mural-by-the-Sea has Margate at its epicentre, focussing on local artists for the first three editions. The net will then be cast to Bristol for the fourth and there will be nationwide open call for the fifth.
1/5 ‘ ‘People Like You Love’ – Jacob Love
2/5 ‘Everyday Plastic’ – Daniel Webb, Bon Volks Studios, Margate
3/5 TBA, Resort Studios, Margate
4/5 TBA, Spike Island, Bristol
5/5 TBA, open call, countrywide
One of the oldest surviving amusement parks in the UK, Dreamland Margate is a world-class visitor attraction offering all the fun of a festival for the whole family. Located opposite the golden sands of rejuvenated Margate, visitors to Dreamland can enjoy vintage, family and thrill rides, pop-up entertainment, live music and art installations, alongside eclectic bars and street food.
Since re-opening in 2017 after significant investment, Dreamland has continued to deliver fun experiences with a twist of the unexpected, from hosting 15,000 people at the Demon Dayz music festival featuring Gorillaz to opening a range of exciting new rides throughout the 2018 season. Dreamland was also voted Runner-Up for Best Family Theme Park at the 2017 Family Traveller Awards. With fast road and rail links, you can visit Dreamland Margate in less than 90 minutes from London.
About Bon Volks
Bon Volks CIC is a non-profit artists studios in Margate. It houses art studios, desk-spaces, a photography studio, darkroom, sound studio and a makers workshop. The emphasis at Bon Volks is on fostering a strong group of varied practitioners, who have a collective responsibility for the studios, making a space that positively impacts the local community.
Each individual joins as a Member of Bon Volks and is given a small role in the maintenance of the building. All members are also encouraged to take an active role in shaping the future of Bon Volks and maintaining its ethos publicly. Bon Volks believes in the ability of its members to be more than fee-paying studio holders. It runs a yearly residency programme where individuals are awarded free studio space to make and exhibit work, as well as free accommodation in Margate.
About Daniel Webb
Daniel Webb is a marketing consultant who has ended up an artist. Starting on 1 January 2017, Daniel kept all of the plastic waste he produced. This commission sees the waste leave his flat for the first time to present a visceral and visual sculpture of 12 months’ salvaged plastic. Daniel harboured an interest in plastic pollution since he moved to Margate in 2016. His experiment explores his individual impact on plastic, the learnings and results of which he wants to share with anyone who is willing to listen.
Photographer Ollie Harrop and post-production specialist Ian Hall bring this experiment to life with an image that sees each individual piece of rubbish shown at actual size. Ollie Harrop’s large scale prints include commissions for the Queen Elizabeth Olympic Park. Ian Hall is the founder of Massive Face, a photographic post production company. Daniel, Ollie and Ian are all members of Bon Volks Studios in Margate. Framed prints of the artwork will be made available for sale via everydayplastic.org.
 Recoup UK Household Plastic Collection Survey 2017