Cookie Policy

We use cookies to help improve your experience of https://www.dreamland.co.uk/ and https://hire.dreamland.co.uk/. This cookie policy is part of Dreamland’s privacy policy, and covers the use of cookies between your device and our site. We also provide basic information on third-party services we may use, who may also use cookies as part of their service, though they are not covered by our policy.

If you don’t wish to accept cookies from us, you should instruct your browser to refuse cookies from https://www.dreamland.co.uk/ and https://hire.dreamland.co.uk/, with the understanding that we may be unable to provide you with some of your desired content and services.

What is a cookie?

A cookie is a small piece of data that a website stores on your device when you visit, typically containing information about the website itself, a unique identifier that allows the site to recognise your web browser when you return, additional data that serves the purpose of the cookie, and the lifespan of the cookie itself.

Cookies are used to enable certain features (eg. logging in), to track site usage (eg. analytics), to store your user settings (eg. timezone, notification preferences), and to personalise your content (eg. advertising, language).

Cookies set by the website you are visiting are normally referred to as “first-party cookies”, and typically only track your activity on that particular site. Cookies set by other sites and companies (ie. third parties) are called “third-party cookies”, and can be used to track you on other websites that use the same third-party service.

Types of cookies and how we use them:

The information below shows the categories of cookies and why we use them. 3rd party cookies are not an exhaustive list and are intended for illustration.

TYPE OF COOKIE	WHAT DOES THIS INCLUDE?	WHO SERVES THESE COOKIES?
Essential cookies	Essential cookies are crucial to your experience of a website, enabling core features like user logins, account management, shopping carts and payment processing. We use essential cookies to enable certain functions on our website. This corresponds to the core website functionality opt in.	We do
Performance cookies	Performance cookies are used in the tracking of how you use a website during your visit, without collecting personal information about you. Typically, this information is anonymous and aggregated with information tracked across all site users, to help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience’s overall website experience. These cookies may be set by the website you’re visiting (first-party) or by third-party services. We use performance cookies on our site. This corresponds to the service improvement and reporting opt in.	We do Google
Functionality cookies	Functionality cookies are used in collecting information about your device and any settings you may configure on the website you’re visiting (like language and timezone settings). With this information, websites can provide you with customised, enhanced or optimised content and services. These cookies may be set by the website you’re visiting (first-party) or by third-party service. We use functionality cookies for selected features on our site. This corresponds to the service improvement and reporting opt in.	We do
Targeting/advertising cookies	Targeting/advertising cookies are used in determining what promotional content is more relevant and appropriate to you and your interests. Websites may use them to deliver targeted advertising or to limit the number of times you see an advertisement. This helps companies improve the effectiveness of their campaigns and the quality of content presented to you. These cookies may be set by the website you’re visiting (first-party) or by third-party services. Targeting/advertising cookies set by third-parties may be used to track you on other websites that use the same third-party service. We use targeting/advertising cookies on our site. This corresponds to the personalised ads and content, ads and content measurement, audience insights opt in.	We do Google Facebook Twitter Quantcast Quantserve
Third-party service cookies	These cookies are set by someone other than the owner of the website you’re visiting. We may employ third-party companies and individuals on our websites—for example, analytics providers and content partners. We grant these third parties access to selected information to perform specific tasks on our behalf. They may also set third-party cookies in order to deliver the services they are providing. Third-party cookies can be used to track you on other websites that use the same third-party service. Some Dreamland web pages may also contain content from other sites like YouTube or Facebook, which may set their own cookies. Also, if you share a link to a Dreamland page, the service you share it on (for example, Facebook or Twitter) may set a cookie on your browser. As we have no control over third-party cookies, they are not covered by Dreamland’s cookie policy. You can turn these off by disabling third party cookies in your browser, but not through us. If third-party cookies are disabled on your browser, some features on the Dreamland website may not work. This corresponds to the third party pixels and cookies opt in.	Google Facebook Twitter YouTube

Our third-party privacy promise

We review the privacy policies of all our third-party providers before enlisting their services to ensure their practices align with ours. We will never knowingly include third-party services that compromise or violate the privacy of our users.

How you can control or opt out of cookies

If you do not wish to accept cookies from us, you can instruct your browser to refuse cookies from our website. Most browsers are configured to accept cookies by default, but you can update these settings to either refuse cookies altogether, or to notify you when a website is trying to set or update a cookie.

If you browse websites from multiple devices, you may need to update your settings on each individual device.

Although some cookies can be blocked with little impact on your experience of a website, blocking all cookies may mean you are unable to access certain features and content across the sites you visit.