Asda’s Roll(er) Back Disco

Asda’s Roll(er) Back Disco

We hosted the world’s first supermarket roller disco in partnership with our friends over at Asda

We had the pleasure of working with This Is Cow to celebrate the return of Asda’s Rollback promotion, featuring brand ambassador and National PE hero, Joe Wicks.

On February 7th & 8th, our roller rink was completely transformed to resemble an Asda Supermarket. The two day event saw hundreds of skaters through the door to take part in the unique shopping challenge in which lucky winners received Asda vouchers and goody bag prizes along the way.

During each 45 minute session, skaters were provided with roller skates, a shopping basket and a shopping list filled with Rollback items and were challenged to fill their baskets, ticking off their shopping list as they skated around the rink. Disco DJs provided the soundtrack and Joe Wicks was on hand to lead a warm up and help guests with their shopping during select sessions.

‘The team could not have been more helpful and accommodating, the Dreamland team made the plannng and logistics so plain sailing’ *This Is Cow*

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