SaveYourselves EmmaGibson

  • Mural-by-the-Sea is a 12-month programme which will commission five separate artists to produce five bespoke works of art for a large-scale billboard mural at Dreamland.

  • Emma Gibson of Open School East in Margate is the latest artist to be commissioned by the amusement park.

  • ‘Save Yourselves’ addresses seaside life and remembers Margate’s lost pier, which brought huge prosperity to the town for over 100 years.


16th May 2018

Dreamland Margate today announces the third of its artist commissions for the Mural-by-the-Sea project at the amusement park.

The new artwork for Dreamland’s Mural-by-the-Sea project follows the hugely popular ‘Everyday Plastic’ mural by Daniel Webb, which drew vast crowds to the park with its powerful messaging surrounding the plastic waste crisis.

‘Save Yourselves’, an image constructed at the original mouth of Margate’s ‘lost pier’ by Emma Gibson of Open School East in Margate in collaboration with photographer Rollo Hollins, will go on display to the public from Saturday 26th May until Sunday 15th July.

The artwork captures a site that was originally the beginning of the vast 1,100-foot wooden jetty that brought Margate huge prosperity over 100 years - launching SS steam ship cruises, housing an octagonal pier-head and pavilion, as well as a lifeboat station.

Gibson’s artwork will feature a horseshoe lifebuoy that reads ‘Save Yourselves’, serving as a metaphor for the fair-weather favour of seaside towns. 40 years ago, the pier was severely damaged during a storm, eventually grew old and was dismantled. Locals salvaged the wood and pieces of the jetty still exist all over Margate.

Emma Gibson, Artist at Open School East said: “The piece is reflective of seaside townsfolk and life. Time and time again we save ourselves through reinvention, resilience and the ever-turning tides of favour. On a personal note the message is about survival, but the ring’s horseshoe shape also symbolises hope and acknowledges more widely that we also save each other - not to mention those who save lives at sea. I’m honoured to have my artwork on display in such an iconic but also historically relevant site in terms of reinvention as Dreamland. I look forward to sharing this important story about Margate with the park’s visitors and the local community, mapping out a life before our time.”

Rebecca Ellis, Senior Creative Producer at Dreamland Margate said: “Mural-by-the-Sea has been a fantastic success so far; not only for Dreamland but for artists from local studios and soon to be, nationally. We always strive to give people new and exciting reasons to visit Dreamland and providing artists with commission opportunities continues to support this.

“The artwork that follows ‘Save Yourselves’ will be the first one to come to Dreamland outside of Margate, as we will work with Spike Island in Bristol. This will be followed by an exciting nationwide open call for the final artwork. Anyone can enter an idea to potentially have their work displayed at Dreamland, it’s a hugely exciting project for all involved!”

‘Save Yourselves’ by Emma Gibson will be available to view during Dreamland’s opening dates and hours between 25th May to 16th July. It is included with park entry.



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Notes to editors

About Dreamland

One of the oldest surviving amusement parks in the UK, Dreamland Margate is a world-class visitor attraction offering all the fun of a festival for the whole family. Located opposite the golden sands of rejuvenated Margate, visitors to Dreamland can enjoy vintage, family and thrill rides, pop-up entertainment, live music and art installations, alongside eclectic bars and street food.

Since re-opening in 2017 after significant investment, Dreamland has continued to deliver fun experiences with a twist of the unexpected, from hosting 15,000 people at the Demon Dayz music festival featuring Gorillaz to opening a range of exciting new rides throughout the 2018 season. Dreamland was also voted Runner-Up for Best Family Theme Park at the 2017 Family Traveller Awards and was awarded bronze for Best Event Venue over 1,000 attendees at the National Venue Awards in 2018. With fast road and rail links, you can visit Dreamland Margate in less than 90 minutes from London.


About Mural-by-the-Sea and StudioTAC

Funded by Dreamland, Mural-by-the-Sea is the brainchild of StudioTAC, a Margate based creative company who built and designed the steel frame incasing the mural. StudioTAC will be curating and organising the commission programme in collaboration with Dreamland and various art institutions.

Mural-by-the-Sea has Margate at its epicentre, focussing on local artists for the first three editions. The net will then be cast to Bristol for the fourth and there will be nationwide open call for the fifth.



1/5 ‘ ‘People Like You Love’ – Jacob Love

2/5 ‘Everyday Plastic’ – Daniel Webb, Bon Volks Studios, Margate

3/5 ‘Save Yourselves’ – Emma Gibson, Open School East, Margate
4/5 TBA, Spike Island, Bristol
5/5 TBA, open call, countrywide


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